Earned Media
Search is embedded in our DNA — but we analyze our earned media strategies through an omnichannel lens to drive breakthrough business growth.
of all online experiences begin with a search engine.
of all website traffic comes from organic search.
of Google searchers click on results from the second page.
of global traffic comes from Google Search, Google Images, and Google Maps.
Search everywhere optimization.
Earned media marketing strategies are ever evolving, so it takes a village of experts to ensure your brand footprint remains innovative and optimized. Each department within our earned media team works in lockstep to help you achieve two primary goals: develop deeper relationships with your audience and boost conversions across all your earned media channels.
AI Search Optimization
Ensure your brand's content surfaces in conversational and generative artificial intelligence tools.
Search Engine Optimization
Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.
App Store Optimization
Unlock your app's potential with expert ASO techniques for maximum discoverability and user engagement.
Content Marketing
Captivate and convert your audience with compelling content creation and strategy expertise.
Digital PR
Elevate your brand's reputation and gain exposure through strategic Digital PR solutions.
Influencer Marketing
Harness the power of influencers to amplify your brand's reach and impact with Influencer Marketing mastery.
Organic Social Media
Ignite your social media presence and cultivate meaningful connections with Organic Social Media strategies.
Email Marketing
Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.
Algorithm-proof earned media strategies.
Earned media is complicated. Google’s algorithm changed 714 times, just in 2023. Our proven strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest. Search Everywhere Optimization is the “new” SEO.
Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.
But the digital landscape is constantly changing. So are your customers’ needs. NP Digital is a partner that can help you cut through the digital noise and catapult your brand’s visibility, influence, and customer engagement.
With our data-driven and boundary-breaking earned media marketing services, our team of specialists will help you stand out in the sea of search. We’ll also help you create an inseparable bond with the people who need your products or services the most.
Technical
Can users and search engine crawlers like Googlebot access your web pages quickly and efficiently? Googlebot considers more than 200 different factors when evaluating your site, many of which revolve around technical SEO. Crawlability, indexability, page speed, mobile-friendliness, and security are all part of Google's organic ranking algorithm. YouTube, Pinterest, and the App Store evaluate similar factors before returning results, too.
Relevancy
Does your content align with Google's perception of relevance? Google looks for content that's relevant to a search query in three important ways:
1. Topical relevance: Content topics matching search queries
- 2. Semantic relevance: The “meaning” of content matching search queries
3. Intent relevance: Content matching the user intent behind search queries
Google also considers content quality, user experience, and website authority when evaluating web pages.
Authority
Does your site have enough authority to stand out as a source of truth? Google determines authority through the number of backlinks (links from other websites to yours) your site has, the quality of those backlinks (links from relevant websites with high domain authority), and the age of your site. Much like relevancy, content quality and user experience also play influential roles in establishing site authority.
Engage your audience and unlock your brand's potential.
We design and execute multichannel earned media strategies that ensure maximum performance and visibility. We can land you to the top of any results page, and own the customer journey across platforms and devices.
We were born from search.
We’ve been providing successful earned media strategies to businesses of all sizes for more than two decades. Our results speak for themselves and our peers are taking notice.
Up your earned media game.
We can help take your earned media game to the next level. Our webinars provide in-depth analysis and recommendations, our shorts give you bite-sized insights on current earned media trends.