Marketplaces

In our world, a marketplace is any ecommerce site offering a platform for brands to advertise directly to consumers. Amazon, Target, and Walmart are examples of ideal marketplaces for brands to advertise on, as they offer extensive reach and direct access to millions of ready-to-buy shoppers.

Marketplaces support paid ads that enable brands to appear exactly where customers are actively searching and shopping, increasing the chances of conversions. They can also offer advanced retail media networks, enabling brands to leverage data-driven targeting options to showcase relevant ads tailored to specific demographics, purchasing behaviors, or interests.

+50%

of all shoppers start their product searches with Amazon, compared to only 31% with Google

+22%

increase in year-over-year ecommerce sales for brands that had an Amazon store

+40%

of Walmart Marketplace orders include an item sold by small- and medium-sized businesses

+60%

of Amazon store sales come from independent sellers—most of which are small and medium-sized businesses

OUR MARKETPLACES APPROACH

Reach high-intent audiences with optimized, highly relevant ads that convert.

We maximize success in marketplaces with data-driven targeting, optimized product listings for relevance, and continuously refining ad placements based on performance metrics and customer behavior insights.

Competitive intelligence.

We analyze share-of-voice to understand how prominently a brand appears compared to competitors, providing critical market insights into positioning and customer perception. This process also deepens category knowledge, enabling brands to identify opportunities and trends within their market segment.

Precise automation.

We combine rule-based automation with AI optimization to streamline complex processes, ensuring tasks are executed efficiently and accurately. By conducting mini-audits weekly, we regularly assess and refine automation performance, allowing for quick adjustments and maintaining optimal outcomes.

Campaign optimization.

We leverage day-parting strategies to run ads during peak engagement times, maximizing visibility and budget efficiency. We also dynamically pause out-of-stock products and create mobile-first imagery to help ensure ads are relevant, visually engaging, and adapted to user devices for better conversion rates.

Flexible reporting.

Our reporting combines retail data and direct-to-consumer integration to provide a comprehensive view of sales and customer behavior across channels. With customizable dashboards, our team can tailor metrics and visuals to track real-time performance, enabling more informed, data-driven decisions.

OUR PHILOSOPHY

Unique Inventory

Reach high intent shoppers at the point of sale.

Get your products the visibility they deserve on leading retailers’ sites and apps, domestically and globally.

Seller Flexibility

Choose from multiple pricing models, formats, and targeting.

Flexible attribution models and lookback windows enable brands to accurately measure the impact of each customer journey touchpoint.

Open Ecosystem

Take advantage of APIs to manage and analyze campaigns.

Using your preferred UI and workflow tools streamlines processes, boosts productivity, and ensures teams can work efficiently within familiar and optimized environments.

Transparency

View robust, transparent reporting at the retailer level.

Connecting the dots between media, online, and offline sales enables brands to gain a holistic view of customer behavior, linking advertising efforts to real-world purchases.

MARKETPLACE STRATEGY & EXECUTION

Connecting your brand to the world's largest retailers.

Our marketplace strategy maximizes your presence across Amazon, Walmart, and other major retail platforms, driving sales and brand visibility.

Just like buying ads on Google, we start by researching and selecting keywords that align with consumer search intent and have strong conversion potential. Using a combination of match types within each marketplace, we balance reach and precision. We ensure product listings are optimized with clear images, relevant descriptions, and competitive pricing to support ad performance. Continuous monitoring and optimization help improve ad relevance, maximize visibility, and increase sales from high-intent shoppers.

We begin by establishing precise campaign objectives, like enhancing brand visibility or driving conversion. Platform bidding algorithms dynamically optimize ad placements in real time, ensuring maximum exposure to high-intent consumers while maintaining budget efficiency. We implement adaptive, responsive creatives that align with segmented user preferences and shopping patterns, enhancing relevance and engagement. Regular optimization and iterative refinement lead to expansive reach and high engagement, enabling brands to strategically connect with marketplace users throughout the purchase funnel.

Forecasting requires a data-driven approach to predict sales, inventory needs, and demand fluctuations. We start by analyzing historical sales data, seasonality trends, and marketplace-specific patterns such as peak sales periods and category performance. We then incorporate external factors, like economic conditions, competitor activity, and marketing campaigns to enhance the accuracy of our projections. Lastly, we use advanced statistical models and machine learning tools to analyze these data points, allowing for dynamic and accurate forecasting.

We help sellers claim lost revenue from fees, reimbursements, and discrepancies due to fulfillment errors, customer returns, or overcharges. By identifying instances like incorrect FBA fees, lost or damaged inventory, and unprocessed refunds, we help sellers file claims to recover money owed by Amazon and other platforms. This process not only boosts profitability but also improves overall inventory management and ensures sellers receive accurate compensation for their products.

A 32% increase in Amazon ad spend while improving ROAS by 5%.

Smarty Had a Party: We used best-in-class technology to help uncover insights and implement changes that would've been difficult without API calls. We implemented a "do no harm strategy" — improving mature campaigns that have been running for some time by implementing best-practice quick wins.

+23% increase in total Amazon sales, and a 65% increase in product ASIN's sold

Decode Age: We dove deep into category dynamics to understand the competitive landscape. We activated deals and offers to attract and engage potential customers. By targeting niche categories like "Multi-Enzymes," Decode Age achieved the coveted #1 ranking and the "Best Seller Badge."

LEARNING CENTER

Take more control over your product placements.

Conquer marketplaces at your own pace! Our learning center offers in-depth resources and bite-sized content to make you a Marketplace master.

WEBINARS

SHORTS

BLOG

FAQ'S

Frequently asked questions about marketplace advertising process and capabilities.

How do you expand my product reach across major online marketplaces?

We build a tailored marketplace strategy for platforms like Amazon, Walmart, and Target. By optimizing listings with strong titles, descriptions, images, and search terms, we ensure your products stand out. We also manage promotions, reviews, and fulfillment setups to drive both discoverability and conversion.

How do you optimize marketplace campaigns to minimize wasted spend?

We launch selectable advertising formats—such as sponsored products or display ads—closely monitored with performance data. We segment by keyword, product, and audience intent to focus on the highest ROI. We adjust bids daily and remove underperforming placements, keeping budgets efficient.

How do you ensure your marketplace presence supports broader brand strategy?

We integrate marketplace efforts into your overall brand voice and product portfolio. That means coordinating messaging, visuals, and offers with search, social, and owned channels. We also use cross-channel analytics to see what’s resonating and make sure marketplaces reinforce your overall marketing plan.

How do you keep ahead of changes in marketplace algorithms and features?

We stay current with marketplace updates—from new ad formats and algorithm adjustments to policy shifts. We test new features early, measure impact, and revise workflows as needed so your presence remains optimized. This ensures portfolio health even as the rules evolve.